Wonder Valley effectively blends typography and color for Hinoki Bar’s olive-oil-based soap bar. While simple, the packaging is evocative of a peaceful retreat and playful essences. The gold foiling paired with the orange box and psychedelic-inspired font falls directly into the brand’s motto of “Grandeur in Simplified Living.”

Wonder Valley is meant to make everyday experiences Extraordinary. We produce California extra virgin olive oil, used a superfood in our culinary line as well as a hero ingredient in our natural, high-performing unisex skincare line. Olive Oil production is thousands of years old, so our branding has a nod to its old world origins, but through a modern, California lens. Through Wonder Valley, we are designing a physical world; of beauty, clean ingredients, low- impact, sustainable solutions without sacrificing inspiration and design. Our packaging is meant to reflect the quality of the product and to elevate your home, something you are proud to leave out on a shelf or repurpose after its lifecycle. Our motto is “Grandeur in Simplified Living” – it is at the core of our packaging design, our product development, and our personal lifestyle as a small company.