Having worked in my fair share of offices, I can tell you that there is no more welcome sight than a box of pastries. Once you see that pink doughnut box, you know what you’re going to get, and it’s a drool-inducing affair for the sweet-toothed among us. That, of course, is in direct opposition to the team-wide pizza party every quarter because no, you’re definitely not ever getting a raise or meaningful benefits despite record-setting profits. But, hey, here’s an extra pepperoni pie, and make sure you onlytake two slices.

Regardless, pastries can inspire some downright carnal reactions, and that’s why plenty of bakeshops invest in their packaging and visual identity. After all, it’s a beacon for deliciousness.