Barilla Celebrates 145 Years With a New Look, Packaging Changes, and New Line Of Pasta

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Celebrating its 145th birthday, Italian pasta brand Barilla has unveiled a series of changes to its brand identity, packaging, and a new range of pasta.

Barilla’s updated look starts with a new logo. Instead of a 2-color egg-inspired presentation, the new logo is a solid, deeper red, designed with design agency Robilant. The revamped typeface is a little harder, adding straight corners to previously completely rounded characters. “Since 1877” in Italian is added above the brand name, reinforcing Barilla’s status as a legacy brand.

Editorial photograph