East Imperial is recognised globally as an exquisite, premium product and our new elegant packaging confidently reflects this quality with these striking new packages. For our new range of 180ml cans we needed to ensure that the range remained recognisably ‘East Imperial’, yet would offer a more contemporary, elegant look, retaining our distinctive brand colours.

Taking inspiration from elegant single malt whisky packaging, all expressions are presented in a new, luxury carton with premium cues to increase appeal, while additional information highlighting each respective products quality credentials and flavour profiles will benefit both aficionados and those new to East Imperial.

The stylish cans and packaging offer an increased on-shelf stand-out for the on and off trade and support our ambition to see East Imperial as only real ultra-premium mixer on the market.