Cocofloss Works With Moquin and Monadnock Paper To Produce Sustainable, Vibrant Packaging
by Rudy Sanchez on 11/07/2022 | 2 Minute Read
It might seem like dentists can be downright annoying when it comes to flossing and brushing, but they just want everyone to have nice teeth. As much effort as Dr. Chrystle Cu put into imparting the importance of brushing and flossing to her patients, she grew disillusioned. Eventually, Dr. Cu changed careers, finding a different way to promote oral hygiene.
Dr. Cu, along with sister Cat, formed Cocofloss, a brand of dental floss that is fun enough to encourage diligent and proper dental care. Moreover, Cocofloss aims to be sustainable and respect the planet as well. Cocofloss’ packaging is attractive, the flavors are curated and crafted, and the floss gets made from recycled water bottles infused with coconut oil, a natural antimicrobial. Additionally, the Cocofloss dispensers are refillable.
Working with San Fransisco Bay family-run printer Moquin, Cocofloss sought the most sustainable packaging possible. The paper stock used for Cocofloss’ packaging is FSC-certified and carbon neutral and gets made with 100% e-Green certified windpower from Monadnock Paper Mills. Moquin uses Algae-Ink, an eco-friendly alternative to traditional black ink using fossil-fuel-derived substances. Finally, Moquin invested in a 100% carbon-neutral Heidelberg 7 Color press.
Cocofloss’ packaging is bright and vibrant. The system is straightforward, with each box using no more than two primary colors, like the dual green wavy pattern on the Summer Watermelon box or the speckled and cream-colored box for Vanilla Bean. The typography is approachable, and the rolled logo, reminiscent of a spool of floss, is smartly placed in the corner of the front of the box.
“As the Cocofloss team has grown, there are more voices in the room to advocate for the health of our customers and the health of our planet,” says Dr. Cu in a press release. “I love collaborating with my teammates and fostering an open dialogue about how we choose who to work with. It’s critical for us to have stewardship of shared responsibility.”
Images courtesy of Cocofloss.