It might seem like dentists can be downright annoying when it comes to flossing and brushing, but they just want everyone to have nice teeth. As much effort as Dr. Chrystle Cu put into imparting the importance of brushing and flossing to her patients, she grew disillusioned. Eventually, Dr. Cu changed careers, finding a different way to promote oral hygiene.

Dr. Cu, along with sister Cat, formed Cocofloss, a brand of dental floss that is fun enough to encourage diligent and proper dental care. Moreover, Cocofloss aims to be sustainable and respect the planet as well. Cocofloss’ packaging is attractive, the flavors are curated and crafted, and the floss gets made from recycled water bottles infused with coconut oil, a natural antimicrobial. Additionally, the Cocofloss dispensers are refillable.