The Brits take their beans seriously, and Branston has been a beloved bean brand since 2005. But now that the bean enthusiasts are closing in on two decades of service, they recently redesigned their packaging with the help of The Brand Nursery.

The goal of the packaging refresh was to contemporize the brand while allowing the design to reflect a more modern take on the beloved beans within. Further, they wanted to highlight Branston’s delectable taste and attract a new, younger consumer. Because the brand has proven to be the preferred bean in blind taste testing, the packaging reflects consumers’ love for the rich, thick sauce.