Beyond updating its visual packaging with revamped photography, gimme Seaweed also ditched the plastic containers within the new slim packs. Confirming the brand’s commitment to sustainability should inspire other brands to understand how they can impact the environment through clever packaging redesigns. Plus, the thinner packs are easier for consumers to throw in a lunch box or bag, making this redesign a win-win strategy.
gimMe Snacks is now gimme Seaweed
gimme’s rebrand includes an updated packaging design that brings seaweed to the forefront and combines it with beautiful ingredient-cue photography for a more elevated look that feels fresh yet familiar. While some of the brand colors and fonts have changed slightly to make it easier for the consumer to navigate the shelf-set, most of the elements have remained the same. The result is a slightly more contemporary look that pays homage to their origin and celebrates the history of the brand.
