DIELINE AWARD WINNERS REVEALED

Horror Ray Resorts To The Power Of Horror Stories

by Chloe Gordon on 01/04/2022 | 1 Minute Read

Editorial photograph

The Horror Ray torch is a promotional souvenir for a summer camp. With the help of the well-conceived packaging, the design manages to give this simple utility item a significant value. It resorts to horror stories and the special ritual of telling them. An exciting story, which appeals in particular to young campers, is printed on the back of each of the three different black-and-white packages. Illustrations of characters featured in the stories are placed on the front and back of the packaging, creating an eerie flair.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
  • Creative Director:: Andrey Kugaevskikh
  • Art director:: Yaroslav Zheleznyakov
  • Client Service Director:: Olga Gnatenko
  • Illustrator:: Anastasia Ushnurtseva
  • Designer:: Svetlana Timoshina, Elena Sharaeva
  • Copywriter:: Andrey Gerasimov
  • Project Manager:: Dmitry Mikhailover

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