Oreo celebrates its 110th birthday this year, and it is starting the celebrations with a new cookie inspired by the joy that comes from blowing out birthday candles.

Confetti Cake Oreos are double stuffed with a confetti creme and chocolate cake layer and topped with even more confetti. The packaging is equally festive. The bag has a shimmery and metallic finish, and each corner is a different colored gradient. A giant, cake-like Oreo confetti cake cookie occupies most of the front, with six unique candles placed along the top. The wordmark and “110th Birthday” are executed birthday cake-style with a frosting-like texture. Overall, typography is playful and festive, in line with the overall theme and feel of the packaging.