Nearly sixty years ago, artist Andy Warhol took the Campbellâs soup can, already an American icon and pantry staple, and recreated 32 virtually identical examples of each on canvas, laying them out in a grid. When asked, Warhol said he found inspiration in the same lunch he had for 20 years. Despite their uniformity, each can was handpainted, a subversive commentary on painting as a medium for unique creativity.
Campbellâs is tapping into its legacy in the visual art world to celebrate a redesign to its classic label, a first major change to the packaging in 50 years. Teaming up with Queens-based streetwear designer and artist Sophia Chang, Campbellâs will auction off 100 âAmeriCANa — Sophia Chang x Campbellâsâ pieces via NFT in partnership with NT-WRK and Open Sea, with proceeds supporting Feeding Americaâs efforts against food insecurity.
