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Rich Jerk Went To Space. Anyway, Here Are Some New Skittles

by Rudy Sanchez on 07/23/2021 | 2 Minute Read

Going to space is something special. It takes the right stuff and a lot of guts to be deemed qualified for exploration beyond the confines of Earth. That sort of rarified combination of strength and aptitude also applies to everything that gets hurled into the cosmos with tremendous force, be it the vessel itself, the equipment necessary for the mission, and the food the crew relies on for sustenance.

Space travel was special, that is. Today’s space cowboys aren’t Corvette-driving, key-party-having fighter pilots but instead are off-brand Lex Luthors. The modern space traveler is a cyber robber baron that builds monopolies through exploitation and spends money on space while the ocean boils, turning into a festering plastic stew from the very products he sells.

For Jeff Bezos and other members aboard Blue Origin’s recent voyage to the edge of space, the flight time wasn't spent in contemplation of one’s place in the universe and our contribution to the billions underneath, at least not all of it. As it turns out, there was time for tomfoolery, which included tossing Skittles pieces into each other’s mouths. 

Editorial photograph

To commemorate the candy’s first trip into the (near) cosmos, Skittles designed a new “Zero-G” aluminum pouch with pieces of candy traversing a space rainbow.

“Skittles is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation," said Fernando Rodrigues, Mars Wrigley Senior Brand Manager for Skittles, via press release. "We're thrilled to bring better moments to fans by marking Skittles' first trip to space with limited edition packs and look forward to pushing the boundaries of confectionery space exploration.”

The brand will be giving away bags of the Zero-G Skittles via social media later this summer and will donate to the Smithsonian's National Air and Space Museum.

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