Saffron, a spice derived from the crocus flower, has been used by humans for millennia for intense color, flavor, fragrance, and therapeutic properties. It is the most expensive spice in the world, as it remains hand-picked, with every gram requiring hundreds of flowers.

The labor intensity of harvesting saffron combined with its continued global demand creates an opportunity for women farmers in countries like Afghanistan, as is the case for the brand Moonflowers, founded by Kabul-born Tahmina Ghaffer.