The Packaging For Sprinkles' New Candy Line Will Give Everyone The Biggest Sweet Tooth

It's controversial, but I don't have a sweet tooth. Put me in an empty room with all the sweets in the room, and I wouldn't be tempted; in contrast, if you put me in an empty room with a bag of potato chips, I would devour it within two seconds.

That being said, despite not having a sweet tooth, the new candy line for Sprinkles has packaging that gives even me a sweet tooth. How could you deny those vibrant and cheeky colors paired with the geometrical, sprinkle-esque packaging? You simply can't. Designed by Here Studio, the iconic packaging will unquestionably give even the salty-toothed people a major sweets craving. Mark my words.

Sprinkles CEO Dan Mesches invited HERE Studio to work alongside the Sprinkles team to develop a new line of candy set to launch in 2021.

Sprinkles Candy features a line-up of candy inspired by the line’s most beloved flavors like Red Velvet, reinvented as chocolate bars, popcorn and gummies. Our approach was to develop a unique shape for the initial product launch, and create an iconic new chapter to the Sprinkles story.