Half Full Brewing Company might just be a conceptual brewing company, but its mission is more significant than you might imagine. Designed by Freddie Hall, this brand is all about shedding light on the association with alcohol and dismantling the stigma of mental health issues. At first glance, you might not even realize the more profound meaning; the package design is modern, playful, and features retro-inspired fonts. Look closer, and you’ll realize that the whole point of the packaging is to allow space for conversations about both mental health and the dependence on alcohol that it sometimes can effect.

Half Full Brewing Co is a conceptual brewery, with a mission to dismantle the stigmas & incentivise men to have those often difficult conversations about mental health. The brand is positioned to infiltrate a familiar & recognisable environment, delivered with a visual language & colloquial tone of voice that ceases to alienate, deter or discourage.