With the motto of “The Fierce Art of Tequila,” Pasote Tequila required new packaging to reflect the strong message. The brand consists of four expressions of tequila sourced from 100% estate-grown blue agave and produced using pure rainwater. With no color or flavor additives, the cleanness of the brand is showcased in the simplistic package design. Each bottle’s label has a natural and physical texture, honoring the strong history of Aztec culture with masks, all worshiping a different deity. This new release accompanies Pasote’s recent surge in popularity amongst consumers searching for sustainable tequila – the brand grew by 26% in 2020 alone. Cinco de Mayo can now be celebrated with well-designed tequila sustainably.
Pasote Tequila today announced a bold new packaging refresh that elevates the look and feel of the spirit to more visibly embody its tagline, “The Fierce Art of Tequila.” A Jalisco Highlands tequila, Pasote’s pristine production methods and the portfolio will continue to be sourced from 100% estate grown blue agave using sustainable production methods.
