I’m going to let you in on some insider information.

The most searched projects on Dieline are coffees. And, if you happened to search coffee this past month, you likely came across multidisciplinary creative director and graphic designer Aja Marie Johnson’s Better Coffee Co. With its aggressively bold and playful type, it won readers over and was one of the most viewed projects across April. While the coffee brand will launch its packaging this summer, they ultimately decided to go with a different iteration from Aja, but this is the original mock-up from the project (and we’re promised the first peak when that officially gets unveiled).

We asked Aja about the inspiration for the packaging design and how she dreamed up this typographic dream of a coffee brand.