The direst consequences of continued climate change are pretty well-known by now. Entire ecosystems will get disrupted to the point of destruction, and millions of humans will be displaced as shorelines erode and regions become inhospitable. A warmer planet will make growing, raising, and growing food more difficult, inevitably creating conflict among nations for scarer resources. Despite the possibility of mass death and the wholesale destruction of our homeworld, some remain unmotivated to act or even acknowledge the impending doom.

But how non-plussed would doubters be if a climate change ravaged world also meant no more tasty beer?

A dystopian world unable to produce palatable brews is the premise behind Fat Tire’s newest beer, Torched Earth, as part of an awareness campaign this Earth Day. Rather than create something tasty inspired by pristine wilderness, the brewers at New Belgium’s flagship brand envisioned the sort of beer they’d be able to produce in a climate-ravaged world.