Coco Vegan Is The Easy-To-Prep Meal We've Been Waiting For
by Shawn Binder on 02/09/2021 | 2 Minute Read
Brandsummit and Alberto Valero teamed up to design Coco Vegan’s labeling and brand identity. Surprisingly compact for what it claims to hold, each small jar is full of an abundance of nutrients and bold flavors. But while the seasoning is bold and complex, the labels are not. Calling to mind the simplicity of the brand’s values, which emphasize nutrition and health, the logo’s minimalist plant design is an ideal choice. This attention-to-detail also shows when they proudly claim to source the materials for the jars from recycled glass, as well as provide a comprehensive list of ingredients on each label.
Coco Vegan is an up and coming brand of vegan, ready-to-eat products. At Brandsummit, we developed its identity and packaging based on its features: the fact that it is all vegan, 100% natural, and ready-to-eat. We also committed to a clean design, such as including the type of food it is and the values of the brand. Among those are health and quality, with utmost respect for nature and animals. Thus, we arrive at the creation of a direct, sincere, transparent and timely graphic identity.
Under the premise of sustainability, Coco Vegan's containers are made of recycled glass, in the same way that they are recyclable and reusable, in order to give it a second life. Accompanied by a label that says exactly what the product is and what the consumer needs to know. By giving it a simple label, where the information of interest is located quickly and easily, are placed an important focus on health and highlighting the benefits of the product.