Mascareña Brings Color To The World Of Gourmet

by Alianne Valladares-Prieto on 02/25/2021 | 3 Minute Read

Mascareña is a natural gourmet foods brand based in Mexico. In order to develop the brand identity, they reached out to Brada to conceptualize and create a look that would feel crisp and elegant, but also bold. Bright colors and wavy shapes accompany the black typeface. The brand’s logo, a circular and simplistic illustration of a sun coming out from behind clouds amidst what appears to be mountains, is placed in the form of a sticker on top of each jar. A different color is assigned to each jar of food; meanwhile, the bags and pouches boast a full spectrum of colors and shapes, contrasted by the white background where the information to the package's contents is printed. 


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The Huasteca Veracruzana, an area located in eastern Mexico, known for its rich vegetation, allows for Mascareña’s obtaining of the highest quality natural products.

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We created a graphic line adaptable to different types of products, highlighting the use of a pattern and iso-type that represent the natural richness of the area. We paired it with a refined logo and complementary typographic selection that gives the brand a gourmet touch. 

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