Mascareña is a natural gourmet foods brand based in Mexico. In order to develop the brand identity, they reached out to Brada to conceptualize and create a look that would feel crisp and elegant, but also bold. Bright colors and wavy shapes accompany the black typeface. The brandâs logo, a circular and simplistic illustration of a sun coming out from behind clouds amidst what appears to be mountains, is placed in the form of a sticker on top of each jar. A different color is assigned to each jar of food; meanwhile, the bags and pouches boast a full spectrum of colors and shapes, contrasted by the white background where the information to the package’s contents is printed.
The Huasteca Veracruzana, an area located in eastern Mexico, known for its rich vegetation, allows for Mascareñaâs obtaining of the highest quality natural products.
