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Pardon Me, Would You Have Any Grey Poupon...Wine?

by Rudy Sanchez on 10/06/2021 | 2 Minute Read

French cuisine is often perceived as being luxurious or of higher quality in America, and the mustard brand Grey Poupon played into that consumer perception to dazzling (and pompous) effect in the 80s with a fairly popular commercial. Essentially, two wealthy individuals roll up next to each other in their respective and chauffeured Rolls-Royce, and one asks the other if they have some Grey Poupon, to which the response is an enthusiastic “but of course!” 

Editorial photograph
Editorial photograph

Consumer perception of "the fancy stuff" has changed since Grey Poupon’s beloved signature ad campaign. Now that working remote has offered many the luxury of a leisurely lunch, Grey Poupon sensed an opportunity to emphasize the importance of an unhurried and opulent midday meal through a special, limited edition mustard-infused wine.

Editorial photograph

Called “La Vin Mourtarde,” Grey Poupon describes its flavor profile as having “bright hints of spice, pronounced citrus, and floral characteristics balanced by vibrant acidity. The white wine features a label bearing the Grey Poupon logo and even wider blue and red stripes. The clear bottle comes topped with a traditional cork emblazoned with the mustard brand’s logo. 

Unlike Grey Poupon’s dijon spread, La Vin Mourtarde is from California’s Napa Valley (Oh la Vache!) and is available while supplies last for about $30 a bottle.

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