Whisky is a complex and nuanced spirit, and a single malt can show a profound depth of flavor, with layers of differing and complementary notes. In the hands of an expert, you can conjure a wholly new tasting experience through blending alone.

Likewise, the traditions and heritage of whisky can be overwhelming and make it less approachable to consumers curious about complex spirits like premium blended elixirs. Woven, however, is a new brand that moves away from the conventional tropes and trappings of the whisky world, capturing the opportunity to present-day consumers in a relaxed yet refined way, with branding and packaging designed by Scottish agency Freytag Anderson.