Baking powder is often the unsung hero of baking. Yet, because it contains both the base and acid needed for the product to rise, it’s an essential ingredient when cooking.
Enrique Puerto & Adrià Tañà created the packaging for Loosey Goosey, the gorgeously designed baking powder brand. Essentially, the packaging design was broken down into two elements: emotion and senses. These two elements are found through the elegant illustrations and color story on each aluminum can. Not only are the packaging designs gorgeous, but the eco-friendly design system ensures that the packaging can be repurposed flawlessly.
