O’Doul’s & Match Both Check 'Yes' On Note In Class, Debut New Can In Partnership
by Rudy Sanchez on 01/12/2021 | 2 Minute Read
The turning of the calendar into a new year always inspires folks to make changes in their lives. Among the most popular resolutions revolve around health and romance, such as abstaining from alcohol and finding love.
But according to dating site Match.com’s survey Singles in America, about 1 in 3 people still feel social pressure to order a boozy beverage on a first date, and now, alcohol-free beer brand O’Douls wants to relieve folks of some of that stress with a new limited-edition can that won't make you feel like a teetotalling no-fun.
And that's the point. Dry January gives brands like O'Doul's a chance to normalize the simple act of not drinking, which by the way, nearly half of those surveyed responded that they ARE intrigued by having a no/low-alcohol drink on a first date.
O’Douls’ new label features work by illustrator Abbey Lossing with its ultimate intention to initiate conversation, helping smooth over some of that first date awkwardness without resorting to alcohol on a virtual first date. The illustration certainly has plenty of romantic vibes, featuring a gender-ambiguous couple striding hand-in-hand on the front, a heart flanked by doves, as well as a soft palette dominated by soothing and inviting neutral colors. Lossing’s work evokes intrigue, but instead of asking if that's an alcohol-free beer, it’s more like, “Oh, what kind of beer is that?”
In addition to the new can designs, O’Doul’s and Match are giving away 100 virtual date kits via sweepstakes, consisting of custom woven socks, a calming designer candle, dating conversation cards, a smartphone stand, and a selfie light for a successful digital date.
Dieline Media & PRINT Magazine