To stay relevant means to always be iterating, and thankfully the packaging for Kultur 5 has this exact concept in-mind. The boxes for this stunning jewelry line have multiple uses and use multiple substrates, furthering the idea that this line will always be in-construction. The laser cut-away details bring an extra industrial element to the packaging that allows each consumer to have their own relationship with the brand; and what it could build to be.

In 2019 we were approached by Jonatan Härngren, former Creative Director of acclaimed fashion label L’Homme Rouge, to devise a visual identity for his new luxury jewelry brand: Kultur 5.

During our first conversation in our studio, it became evident that one of Härngren’s main themes was the concept of ‘work-in-progress’; the idea that Kultur 5 as an entity could never be finished. Always evolving, eternally under construction. He had a desire to create products with depth, through the process of exploring, documenting and defining what he called the ‘space in-between’ — the hidden rooms between different cultures, the interrelation between different people, the grey area between reality and imagination.