We’re smitten with these gorgeously illustrated cans from The New Hokkaido. Each illustration was inspired by real stories from Japanese culture, and nods to the owner’s experiences. The cans use a black box system that clearly conveys all the information from the brand without overpowering the illustrations that are filled with history and lore.

Nimble tree spirits? A phantom with icy breath that freezes victims solid? The elusive mountain echo that takes the form of a monkey-dog? We’ve got stories to tell.