Healthy, Protein-Packed Cereal, Three Wishes Will Please Both Parents and Kids
by Jessica Deseo on 04/02/2020 | 3 Minute Read
We all love cereal but as we get older our sugar favorites aren't the right choice and to be honest, aren't the right choice even for our growing little ones. Three wishes brings in the protein, less sugar and yumminess to our morning staple.
Three Wishes is a grain free, high protein and low sugar cereal that launched in October 2019 and quickly took the cereal world by storm, instantly making a name for itself as Amazon’s No. 1 New Release in cold breakfast cereal at launch. After only four months on the market, the brand is officially being sold in Wegmans, Whole Foods, Erewhon Market, and in many New York and LA health food stores, with plans to continue expansion into Sprouts Farmers Market and many more nationwide retailers. The cereal is also currently for sale on the Three Wishes website and Amazon.com.
Three Wishes came to fruition when founders Ian and Margaret Wishingrad had their son Ellis. Every single ingredient began to matter, and there was not a single cereal on the market that passed their parent test - so they created their own. The brand name itself is a double entendre - three Wishingrads and three key standouts for their cereal: grain free, high protein and low sugar. In addition, Three Wishes comes in three flavors - cinnamon (a fan favorite), honey and unsweetened.
The cereal is made from clean, minimal ingredients such as chickpeas, pea protein and monk fruit, and is completely free of wheat, dairy, soy, oats, corn, rice and peanuts. The duo decided to make Three Wishes grain free as some health benefits include reduced inflammation, improved mental health, better digestion and weight loss support.
Vito Antoci, the Vice President of Erewhon Market, said “my team is ordering more and more every few days," as the brand sold close to 2,000 boxes at Erewhon solely in the month of February. Very similar can be said for sales at Wegmans in New York; retailers are constantly ordering more product to keep shelves stocked.
Some of the biggest names in the business signed on as investors, such as Peter Rahal and Jared Smith, the founders of RxBar, along with former Post Cereal President Steve Van Tassel. Since launch, the brand has already received organic praise from celebrities such as Olivia Culpo, Claudia Sulewski and Jen Selter. The brand was also recently chosen by Diane von Furstenberg to be featured as part of her #InCharge initiative with Amazon to celebrate International Women’s Day.