JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

Warby Parker Wants To Sell You Some Contact Lenses With A Lot Less Packaging Waste

by Bill McCool on 03/09/2020 | 2 Minute Read

You know how there’s always one company that says they want to be the shining star product of a certain kind of global, innovative brand? We want to be the Uber of rickshaws! We want to be the Tinder of finding an accountant! We want to be the Dominos of sugar-free CBD cold brew!

Well, Warby Parker wants to be the Warby Parker of contact lenses.

Editorial photograph

Launching last November, the purveyors of cheap, stylish glasses released their daily contact lens brand, Scout. Similar to how you can try five different frames at home before you decide on a pair, Warby’s customers will get a free trial consisting of six days worth of contacts. If they go with Warby, a three-month supply will set consumers back about $110 a month, which is about the going rate for disposable these days anyway.

Editorial photograph

Best of all, Warby created an inventive, space-saving flat pack for their contacts. Their new blister packs use 80% less packaging. Not only that, they claim it’s now more hygienic because you no longer have to fish around for the lens and possibly touch the inner surface because it’s always facing up. That way, there’s no debris or bacteria that can get in your eye. 

Editorial photograph

Additionally, the sleek packaging was designed in-house, utilizing a monochromatic color palette with splashes of shapes scattered across the pack. From all appearances, there’s even a fancy little case for your supply of contacts.

Editorial photograph

As far as brand expansions go, this one isn’t too shabby, as Warby Parker wants to be your one-stop-shop for eyewear, whether you’re in the market for a pair of glasses or contacts, or you need to see an eye doctor at one of their brick and mortars. Hindsight might be 20/20, but the future might be looking much the same for the eyewear brand.

Editorial photograph

You may also like