There are a lot of reported positives that come with changing to a plant-based diet, both to one’s health and the health of the planet, as plants require fewer resources like water and land than animals per gram of protein.

Plants also don’t fart greenhouse gases into the atmosphere, contributing to the growing climate crisis. New plant-based alternatives to foods like milk and meat have closed the gap in taste, texture, and overall experience but sometimes the temptation for some fleshy goodness can be overwhelming and lead newly initiated herbivores to stray, something plant-based brand Strong Roots wants to lend a hand with via a patch designed to quench that thirst for meat.