Kankel Cacao Gives A Human Face To Chocolate
by Andrew Gibbs on 02/12/2020 | 3 Minute Read
Spanish brand consultancy The Show Must Go On (TSMGO) gives this cacao packaging an extra boost with the human element for Kankel, doubling down on the artisanal nature of this bean-to-bar wonder:
"The Bean-to-bar philosophy is simple; to recover the origins and real flavors of cacao, and to return to those unique processes in which no product is the same as another. From the origin of the cacao bean to grinding, through roasting, and peeling, we wanted to highlight the artisan origin of producing chocolate tablets that transports us to these terroirs.
"Kankel becomes an explorer who reveals many details recovered from the world of wine through the incorporation of elements from the trip: the author’s signature, information about the plantation and the harvest, vintage and climatology. The history of each variety comes wrapped in Premium elements which provide a unique, distinguishing identity and make it a delicate experience.
What makes a product as widespread as a cacao tablet unique? The experience of 75g of origin, culture, and a journey of discovery in your hands.
The trip allows us to experience humanity as well as the change contained in each cacao tablet.
The production is of a unique complexity, subtlety, and sensitivity with attention to the smallest detail: the silk paper that caresses each tablet, a natural-looking case, and recycled natural paper, rare in the world of cacao, on which a thin gold and black foil has been stamped, in addition to it being personalized with the details of each variety with a manually added label. Everything is designed so that the sensations transport us to its origins."
- Client: Kankel Cacao
- Designer: JLCC
- Strategy: RMR
- Agency: The Show Must Go On