Cielo Sommerso Is A Unique Bottle Design Inspired By The Process Of Aging Wine In Clay Pots

by Jessica Deseo on 02/01/2020 | 2 Minute Read

Cielo Sommerso is a bio-dynamic white wine from Tenuta San Marcello in the Italian region of Marche. The wine is unique in how it’s fermented – The makers have adhered to an ancient technique of ageing the wine in clay pots which are buried in the earth for a period of 8 months, resulting in incredibly rich and vibrant flavours.

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Tenuta San Marcello is a small independent winery founded by Massimo and Pascale, a couple that in 2012 fell in love with the hills of Marche and decided to start cultivating that land and live of its fruits. Years of meticulous care of their vines and research about natural methods of agriculture and wine-making led Massimo to visit Georgia where he had a chance to learn about fermentation in Amphora – an ancient Hellenic technique where the entire grapes, including skin and stems are left to macerate over a long period of time in an amphora buried underground. Cielo Sommerso is the first wine produced by the Tenuta using this technique.

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We used this unique method as inspiration for the name, label and clay wrap. Cielo Sommerso, translates to Submerged Sky – we felt this was a fitting metaphor for the sun soaked grapes that are buried underground. To further express the idea, we had an artist hand paint a cloud scape which was then used as artwork for the label. We developed a unique mixture of earth (from the vineyard) and glue to create a clay, which when dried after dipping forms a seal/wrap – bringing unique aging method to life in a tactile and visual way that both intrigues and delights.

Our label is designed to tell the incredible story of the wine making process, where all the natural elements under the blue sky of Marche’s hills come together to participate in the underground metamorphosis of the grapes into wine. Each bottle was then dipped in a clay made using the very soil where its fruits were grown and later fermented, to celebrate the deeper bond that this wine has with its source by carrying a piece of it on every bottle.

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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