If you listen to podcasts, you’ve probably heard of the direct-to-consumer dental care brand Quip.

The low-cost, easy-to-use smart brush helps customers use proper technique for the recommended brushing time. The brand has since brought the same convenience and thoughtful design to other oral care products like its refillable dental floss pick, which also reduces plastic waste. Now, Quip has introduced dentist-approved chewing gum, using the same refillable concept, extending the brand’s presence in the oral hygiene market.