Jailbird: Mo' Chicken Mo' Problems

by Shawn Binder on 12/14/2020 | 2 Minute Read

Cage-free and care-free are the name of the game when it comes to Jailbird, a fried chicken restaurant concept. The brand design looks like it was pulled from the pages of a comic book, with bold reds and deep blues. The hero of the design is a trendy rooster man with a decidedly too-cool-for-school attitude, the type of guy in an 80s film that starts as the bully, but ends up being the misunderstood hero.

The illustrations that adorn the food wrappers give this restaurant an eclectic and fresh feel. The hatch pattern across the brand identity is reminiscent of a chicken coop, a cheeky nod to the restaurant's staple product. 

If you're looking to sit with the cool kids, look no further than Jailbird.


Jailbird is a cage-free, fried chicken concept restaurant based in Dubai. For this unique brand, we created a feisty, charismatic rooster man to represent the fun and unapologetic essence of Jailbird.

With bold typography and sarcastic looks, our rooster friend won’t hesitate to call out all the chicken haters out there. The sketch-like icons used throughout the brand embody the different aspects of this “Chuck Norris” type. Whether it is from crushing a soda can, arguing with a beef lover, or simply putting his boxing gloves on, our rooster is always ready to jump into action. The bright color gives the brand a fun and youthful look, ultimately capturing the striking taste Jailbird has to offer.

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  • Jailbird: Designed By:This is EME
  • Instagram: @thisisemestudio
  • Creative and Art Direction: Iris Morles and Joel Martinez: This is EME
  • Designers: Mariana Lopez and Mariana Ramirez: This is EME
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