Cage-free and care-free are the name of the game when it comes to Jailbird, a fried chicken restaurant concept. The brand design looks like it was pulled from the pages of a comic book, with bold reds and deep blues. The hero of the design is a trendy rooster man with a decidedly too-cool-for-school attitude, the type of guy in an 80s film that starts as the bully, but ends up being the misunderstood hero.

The illustrations that adorn the food wrappers give this restaurant an eclectic and fresh feel. The hatch pattern across the brand identity is reminiscent of a chicken coop, a cheeky nod to the restaurant’s staple product.

If you’re looking to sit with the cool kids, look no further than Jailbird.