Classic Oreos consists of two chocolate wafers and a white cream center, but the brand has used the template to create all sorts of iterations. From seasonal flavors, Supreme collaborations, and even a left-handed version, the Mondelez-owned brand is no stranger to limited-edition cookies.

Now, they’re handing the keys over to the customer, with a new customization platform called OREOiD, launched just in time for the holidays.