Lady and the Tramp isn’t the only iconic love story with a meet-cute over a plate of pasta. The design for Volta features a rich, vivid blue and a charming line drawing of two people enjoying a glass of wine over dinner.
The typography-focused design utilizes the wavy ridges of pasta to convey personality and a deep personal connection to the product. The thick lines through the identity gives a nod to the humble noodle and the tools we use to shovel them into our pieholes. Cartoonish illustrations also provide another way for the consumer to see themselves in the product.
