Elmwood New York has created brand identity and packaging for BICâs Made for YOU, an Amazon Exclusive:
“With Made for YOU, BIC challenges the razor category with a novel idea: What if we could create a high-quality razor system at an affordable price, but make it unisex? BIC wanted to disrupt the heavily gendered razor system category with an alternative that catered to everyone. They knew that they had an amazing product but understood that to take it to the next level, they would need a distinct point of view. Thatâs where Elmwood New York came in. BIC brought on the design consultancy to craft everything from the brandâs positioning and personality to its name and verbal expression to its visual identity and packaging. When Made for YOU became an Amazon Exclusive, Elmwood also created branded communications to support its launch.”
Not made for women. Not made for men. Made for YOU.
