Danish Skincare Brand Nuori Is Serving Up a Fresh Minimalistic Look

Danish brand Nuori launched with a range of natural skincare products, with creative design and strategy by NR2154.

Nuori founder Jasmi Bonnén had the vision for a new kind of skincare brand — one that relies on time and freshness in a radically new way.

In response to an industry that spends billions on extending the shelf life of products, Bonnén took on a challenge no one else would: creating freshly blended skincare products that were 100% natural and free from artificial preservatives.

Bonnén approached NR2154 to translate her fresh, new approach into an easy-to-understand yet impactful brand. Working closely with Bonnén, NR2154 defined a rallying cry for both the brand and its consumers: ‘Our Fight for Fresh.’

From this foundation, NR developed packaging that imbues the feeling of freshness at every touchpoint — from a clean, bright yellow-and-white color palette to a signature 40º angle that represents the balance between fresh, pure ingredients and effectiveness.

Each product is stored in a glass or opaque bottle to protect it from air, light, and bacteria — naturally extending its shelf life.

The secondary packaging continues to emphasize the ‘fresh’ story with a perforated strip that makes for an unboxing experience much like peeling open a fresh fruit.

The word ‘fresh’ is present on all of the packaging, to remind consumers of the Nuori difference.