Kellogg’s Doesn’t Think You’ve Had Enough 'Baby Shark,' Releases Cereal Based On Global Hit

by Rudy Sanchez on 07/29/2019 | 2 Minute Read

Parenthood often means enduring things in the name of love, including listening to the same saccharine-tinged, annoyingly chipper songs. And parents that thought they had unbridled themselves from the agony of Baby Sharks, well, some bad news.

It’s back, (but did it ever really leave>) thanks to a new, limited-edition cereal based on the smash hit song.

Kellogg's “Berry Fin-tastic,” combines fruity loops with marbits, and the box features smiling, colorful renditions of the apex predators under the sea, with a clamshell serving as a bowl.

Based on the friendly illustrations, you wouldn’t even know the cereal was released for the most excellent holiday ever dreamt up by the Discovery Channel, Shark Week.

“We know Baby Shark is a catchy tune that has captured the hearts of many families,” said Erin Storm, Kellogg's Marketing Director for All Family Cereal, via a press release. “New Kellogg's Baby Shark cereal was created to expand on the joy families feel in a tasty way.”

Editorial photograph

“Baby Shark,” released in 2016 by Pinkfong, caught the planet by storm as a massive internet meme challenge and as of this writing, has had over 3.1 billion views on YouTube, not including remixes, challenge videos, re-uploads, and covers.

For all the success of the nursery song, its origins are contested, with a lawsuit over the rights happening in South Korea. Kids musician Jonny Only says his tune predates Pinkfong’s 2016 version by about five years, and that he based it a campfire staple in the public domain. He sued for copyright protection for his rendition when Pinkfong tried to sue a far-right South Korean political party for using their version of the song.

If for some reason you find yourself still craving “Baby Shark,” Berry Fin-tastic cereal, it's available at Sam’s Club starting August 17th while supplies last, doo doo doo doo doo doo.

Editorial photograph

Real-life shark, doo doo doo doo doo doo...

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