Læsk & Creative Agency Everland Design Kombucha Homebrewing Kit For IKEA
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IKEA seeks to cut costs and make populist furniture, most famously perhaps for selling their items disassembled for their customers to finish putting together at home, preferably with the aid of Tylenol and bourbon.
It’s a hybrid-DIY solution that balances its customers’ range of handiness with cold, Scandinavian efficiency. With the help of Danish design firm Everland and beverage maker Læsk, IKEA is bringing that same hybrid-DIY spirit to a new kombucha drink consumers take home to make themselves.
Kombucha, for the uninitiated, is a fermented tea drink created by adding cultures to sweetened tea, many believe that consuming the beverage has positive health benefits, for others, it’s a low-alcohol alternative, with most varieties having less than 0.5% alcohol by volume.
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