We Love The Script Typography For This Ice Cream Shop
by Natalie Mouradian on 04/17/2019 | 1 Minute Read
We love the adorable lettering for this ice cream shop branding and packaging.
"A little ice cream shop with big flavors, tucked away in one of Monterey Park's oldest food plazas and very much a reflection of the neighborhood and the ownership. Hong Kong born, SGV-raised, deeply Asian flavors but also real American nostalgia. An ice cream brand that could've been from any era of LA's or Hong Kong's past. Chef Angelino told us the name, and we immediately started sketching Lil' Softee the mascot which then became a custom spoon to help you shovel in the Butter Mochi Sundaes and Matcha Almond soft serve."
- Agency: Radical Co-operative
- Client: Big Softee
- Photographer: Stephanie Gonot
- Stylist: Caroline Hwang
Annie International Inc.