Looking To Kick Coffee But Still Desperately Need Caffeine? Try MUDWTR.

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While coffee may help you get through the day and can reduce the risk of dementia and Alzheimers, there are some drawbacks to everyone’s favorite kick starter beverage—think java jitters, anxiety and high cholesterol. If you’re one of the unfortunate humans who love a cup of joe but are skeptical because you experience all the cons associated with it, you’re not alone.

That’s why it’s the key motivation behind Shane Heath’s new company MUDWTR.

“Working as a designer for a tech company in Silicon Valley, working out twice a day and drinking tons of coffee like most people around me, I started to notice an increase in my anxiety, as well as terrible sleep,” says Heath. “I loved the ritual of coffee, but I was reliant on a drug—caffeine—for my vitality. This seemed like a weakness I couldn’t live with, so I set off to replace my ritual with something better.”