Since the late 1930s, Hill’s Pet Nutrition has focused on providing pets with science-based nutrition through their balanced and specialized recipes.

Lately, however, the folks at Hill’s found that competition in the pet food space is growing fast, so they enlisted Beardwood&Co to redesign their packaging to reinforce the scientific credibility behind their products. They also wanted to stand out and grab pet owners’ attention in-store and online, while making it easy to choose the right product, improve taste perceptions and create an emotional connection with pet parents. Moreover, Hill’s felt they needed to communicate the real food ingredients in their products, their ongoing commitment to helping place shelter pets, and make it easier to distinguish between wellness and specialty foods.