Cov?r Masks An Invisible Protector On Each Can

by Casha Doemland on 02/21/2019 | 2 Minute Read

Editorial photograph

Conceived by Pavel Gubin and Mayya Mikhaleva, each design for this conceptual deodorant is filled with an "invisible protector" that becomes obvious when the can is viewed at a specific angle. As someone who loves a good optical illusion, this design is definitely a favorite in my book. 

Editorial photograph
Editorial photograph
Editorial photograph
"Cov?r is a conceptual design of a mineral fragrance-free deodorant, with powerful antiseptic effect and healing extracts, designed for progressive youth.Each deodorant is an 'invisible protector' against sweat and odor, and this sense is preserved in the design."
Editorial photograph
Editorial photograph
Editorial photograph
"Thanks to the pattern, an illusion is created the picture of the 'defender' constantly eludes; and the closer to the image, the less it is distinguishable."
Editorial photograph

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