KittoKatsu Bucks The Skin-Care Design Aesthetic, Helping Brand QiQu Stand Out.

Instead following the typical skin-care aesthetic, the creatives at KittoKatsu went against the grain, using bold colors and designs which reference the functionality of QiQu’s restorative qualities.

“QiQu is a new skin repair product based on the natural key component chitosan. It helps with all kinds of stressful, and often annoying, skin afflictions from abrasions, tears, blisters to spots, and stings, relieving the burning and itching and ultimately helping prevent any further inflammation. In developing the identity and packaging, we wanted to stay away from the usual white minimalism seen in many medical and cosmeceutical products, making a bold statement for this new and progressive product. The pattern alludes to healing skin cells, the bold colors make the packaging stand out on the shelf, while giving it a unique and recognizable look.”