Polza is Adding A Little Healthy Kick To A Staple Candy Favorite

Adding a little disruption to the gummi category that needed something else. Let's welcome Polza, gummy veggies that are both fun and nutritious. 

The task was to develop innovative trademark in the category of “gummies” for Belarusian market.

During our research of global trends, we found there was a trend for “healthy sweets”. And consumer research showed a desire for a new, unusual taste of ordinary gummies. So what could be more unusual and healthier than vegetable gummies? It was decided to make 5 flavors of gummies: pumpkin, celery, corn, tomato, carrot.

The name “Polza” reflects the essence and key benefits of the product: more vitamins, less damage to our overall health and body. The concept of "botanical encyclopedia" was chosen as a design solution for the packaging. The illustration on the package resembles a page from the encyclopedia, and a text block with USP makes it clear why these gummies are useful. Such sweets are a delicious treat for those who care about themselves.