Backbone Branding created this clever and adorable packaging solution in order to get children more excited about eating nutritious jam for breakfast.

“The Challenge

How can you make a child eat that one meal that’s so important and yet that he avoids having at all cost? Yes, we are indeed talking about breakfast! And given that jam is one of the most essential components of a traditional morning meal, our focus was to create with our packaging, a new, out of the box way to consume it.”