The Winnebago, a cafe, music venue and bar in one, situated on the Eastside of Madison, WI was founded by two brothers as a way to celebrate their late mother’s life. As the brothers embarked on this journey, they needed a little assistance in dealing with the branding and packaging side of the business.

To keep things intimate, they reached out to David Bramson, a dear friend who also happens to be a freelance designer, to produce the designs. Together, they would create a well-rounded experience that focuses on the high and positive energy of the community as well as music and art.

We spoke with Bramson to learn how the space itself influenced the direction of the branding and packaging.