A start-up company ORIVEGO with a brand promise of high quality, natural and organic plant-based nutrition entered the market with a product line of various nut butters. In the organic nut butters category dominated by crafty, homemade, “green” designs the first objective was to stand out.

Teamed up with a freelance designer Aivaras Bakanauskas, ORIVEGO took a modern approach and chose a tall and straight cylinder shape jar made of light-weight plastic, instead of a high carbon footprint glass or the usual curved plastic jar common on the market. The labels covering most of the jar are modern, clear and playful, at the same time following strict logic.