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This Italian Bakery's Packaging Comes With a Beautiful Typographic Pattern

by Natalie Mouradian on 06/19/2018 | 3 Minute Read

Editorial photograph

Italian agency nju: comunicazione were responsible for redesigning the branding and packaging for Coppola, a local bakery. The design is classy and elegant, as refined lettering serves as a pattern and provides for a unique take on branding for the bakery.

Editorial photograph
Editorial photograph

“The rebranding of Coppola: where we tried to give back its soul to this historic bakery shop, using its original name ‘Pasticceria Coppola.’ We worked on concepts like elegance, refinement and essentiality. For this project we designed customized lettering, redrawing every single letter, to make a condensed serif type. We also designed the packs, aming on the idea to purpose the products like jewelry.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Designed By: nju: comunicazioneLocation: Italy

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