This Italian Bakery's Packaging Comes With a Beautiful Typographic Pattern

Italian agency nju: comunicazione were responsible for redesigning the branding and packaging for Coppola, a local bakery. The design is classy and elegant, as refined lettering serves as a pattern and provides for a unique take on branding for the bakery.

“The rebranding of Coppola: where we tried to give back its soul to this historic bakery shop, using its original name ‘Pasticceria Coppola.’ We worked on concepts like elegance, refinement and essentiality. For this project we designed customized lettering, redrawing every single letter, to make a condensed serif type. We also designed the packs, aming on the idea to purpose the products like jewelry.”

Designed By: nju: comunicazioneLocation: Italy