Hey, spirits afficionados, have you seen Tastillery yet? This tasting box allows consumers to try some of the best rums, whiskeys, and gins around without having to buy the whole bottle first. Not only is the idea genius, but the packaging is downright gorgeous. We spoke with Waldemar Wegelin and Mauro Martins who designed Tastillery to learn more about creating this spirits tasting box, from working across continents to drawing these unique illustrations, and more.
W+M: Tastillery is all about discovery. So we decided that the packaging should be the first step of this discovery, the box itself should make people curious and get them ready for inspiration. That’s why we ended up covering the whole thing with hundreds of stories. We sat down and imagined all kinds of drinking situations, some real and some surreal and combined them into one giant illustration in Mauro’s style. The end result is that the box is an entertaining object and a part of the drinking experience.
Mauro: We wanted the illustrations to continue flawlessly all over the box, even inside the lid. So if you follow a trace on the lid, when it reaches the edge, it looks like it continues on the side of the box as it was the same line. Creating this continuous feeling was quite challenging, as the inside and outside of the box had to be considered.
