Featured image for The Dieline Awards 2017: Poach Pear Charcuterie

The Dieline Awards 2017: Poach Pear Charcuterie

by Natalie Mouradian on 05/02/2017 | 2 Minute Read

Editorial photograph

Poach Pear is an artisan producer of hand-made charcuteries created in small batches to ensure premium quality produce. Revitalizing their shelf presence with refreshed packaging reiterating the quality of the Poach Pear brand called for a unique packaging solution.

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Displaying the terrines in an alternating zig-zag arrangement, the tapered shaped packs are placed upright on the shelf and a pear shaped die-cut window reinforces the brand while showcasing the produce. Simple silhouetted illustrations and a muted colour palette allow the artisan qualities of the brand to shine and are also adapted for use as wraps around jars of pate.

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Designed By: DesseinClient: Poach Pear Artisan FoodsIllustrator & Art Director: Geoff BickfordDesigners: Geoff Bickford, Leanne BalenPrinted By: Percival Print & PackagingLocation: Australia